Now, I could go and try to recap last week in Podnews myself, but honestly, that’s spreading myself too thin. Register now at Īnd that’s the latest from your daily briefing newsletter at
This update is brought to you by Podcast Movement, in Nashville, or virtually, this August. The New York Times made $36m from podcasts in 2020 Spotify saw a 24% growth in subscribers - and say a quarter of them now listen to podcasts in the app Acast’s programmatic ad sales revenue grew 215% in 2020 and Sirius XM’s Pandora business, including AdsWizz, Stitcher and Simplecast, saw ad revenues drop by 1% during the year. What have Bill Clinton and Paris Hilton got in common? They’ve both launched podcasts this week.Īnd it’s been a week of financial results. Megaphone hosts more popular podcasts than anyone else according to Chartable: they also revealed that there were almost two new podcasts launched every minute last year To help with that, here’s what happened last week, no matter when you’re listening, from James Cridland at Podnews.įollowed immediately and voiced by James:įor Sounds Profitable, here’s this week’s podcast news from It’s important to me that you are kept up to date on the latest news from the entire podcast industry. I know that you’re listening to Sounds Profitable because podcast adtech is important to you. Specifically, that episode will feature two pieces of syndicated content created by two highly respected individuals in the podcasting space-James Cridland and Evo Terra-and delivered to you using dynamic insertion.Īt the beginning of the episode, you’ll hear me say: To that end, if you’re listening to any episode of the Sounds Profitable podcast this week, you’ll hear it in action. I’m a big fan of putting my money where my mouth is, as well as stretching the limits of what podcast adtech can enable. So if you’re still thinking of the second S in RSS, think a little differently for the remainder of this article, because the two definitions are markedly different. One thing to keep in mind is that this is a different definition of syndication than most podcasters are used to.
Combining content from local and national sources together to provide an appealing combination for the listener, while offering them even more content to engage with. In effect, NPR brought a decades-old practice from radio and television into podcasting: syndication. (Fill this in now you won’t lose your place!) It follows the same format-hook, localized sponsor message, and localized content-for roughly four additional minutes.
But for all downloads that happened in those 12 local markets, that content is “trailed” by a localized episode.
If you listen to the podcast Consider This and you’re geographically close enough to one of 12 NPR affiliate stations when you download the episode, you’ll hear a special, localized segment from your local NPR affiliate along with the core global content.Įveryone hears the same first 12 minutes or so: The hook, the sponsor message, and then the meat of the episode itself. In September 2020, NPR announced they’d figured out a way to localize their national podcast episodes. But this baby-with-the-bath-water stance means they are missing out on deliberate and controllable ways to collaborate with other podcasters to make better content, expand their reach, and give their listeners more than they can do on their own.Ĭheck out the latest episode of the Sounds Profitable podcast, with guest Dave Zohrob, CEO of Chartable, as we discuss what makes downloads unique for Apple Podcasts for watchOS. Podcast adtech-dynamic insertion, specifically- is often shunned by well-meaning podcasters who want ultimate control over their episodes, ensuring the best possible listener experience.
find ( podcast_id ) # Statistics # the overall method takes timeframe parameters as defined at - /podcasts/:podcast_id/statistics/overall.json Simplecast:: Client:: Statistic. find ( episode_id, podcast_id ) # Podcast Simplecast:: Client:: Podcast.
find ( episode_id ) Simplecast:: Client:: Episode. all ( podcast_id ) # gets all podcasts, as long as podcast_id was set in the config Simplecast:: Client:: Episode. all # gets all podcasts, as long as podcast_id was set in the config Simplecast:: Client:: Episode. # Episodes Simplecast:: Client:: Episode.